Sharpie and UNINTERRUPTED brought us on board for this series about the stories behind messages athletes write on their shoes. The first episode featured the Memphis Grizzlies' Ja Morant. Ja explained the importance of family in his journey from being barely recruited to college to becoming the #2 pick in the 2019 NBA draft. Episode two featured Rob Gronkowski, who expressed the importance of not just doing your job, but doing "you." Our third episode talked to NFL star Bobby Wagner and showed how he has shut up the doubters throughout his life. Bobby represented himself in contract negotiations despite people telling him it was a bad idea, and ended up signing the largest contract for an outside linebacker in NFL history.
Client: Sharpie x Uninterrupted
Role: Concept, Storyboarding, Design, Illustration, Animation, Post-Production
Animation Director: //kneeon
Live-Action Director: Amy Glickman Brown
Creative Director: Gaby Goldberg
Animation Creative Director: //kneeon
Design/Illustration: Yuval Haker
Executive Producer: Michael Belmonte | Animation Producer: //kneeon
2D Animation: Arthur Guttilla, //kneeon, Yuval Haker
Editor: Mike Healey
Compositing: Mike Healey
Sound Design: Arjun Sheth + Patrick Burgess